Wooded Glen Recovery Center, IL
“I think the training went great. You provided a lot of good information that we need.”
Julia Mackey
Director of Admissions
The Hidden $35 Billion Crisis Hiding In Plain Sight
How to Launch a Career Helping People Beat Addiction - For Good
Help people get and stay sober (and help heal the root cause)
Build a profitable, credentialed practice that stands out
Learn how to market yourself and get clients now…
10 Certifications. 25 Weeks of Mentorship. 1 Proven System to Launch Your Career
What Does “Addiction & Recovery” Mean To You?
For most people? Nothing. They assume the only path to helping others is becoming a therapist, spending years in school, spending thousands on student loans, or “just volunteering” for free...
For others?
It feels out of reach. Like something only licensed professionals or people with decades of clinical training can do. But here’s what most don’t realize… Treatment centers are short-staffed. Families are desperate for support. People are slipping through the cracks because the system is broken. And that’s exactly where certified coaches come in.
You don’t need a degree.
You don’t need a license.
You don’t need to “wait your turn” in the system.
You need the right training, the right tools, and the right certification. That’s what IMAC delivers.
Real skills.
Real impact.
Real income.
From: The Desk of Dr. Cali Estes
To: Future Master Addiction Coach (aka you)
The addiction crisis isn’t slowing down. But there’s one thing most people don’t realize… Let me tell you the truth most people in our industry won’t say out loud: You can have all the education in the world… You can work 60+ hours a week helping clients…And STILL barely scrape together $48,000 a year while watching people relapse over and over again. I know, because that was me. I had the degrees. I had the passion. But something was broken. Every month, I watched clients cycle in and out of treatment.
Every month, I watched other professionals get burned out, undervalued, and stuck. And one day in 2012, I made a decision. I walked away from the traditional system and built my own. I didn’t want to just help people… I wanted to empower others to help people.
Addiction didn’t just touch my life—it tore through it. I’ve battled my own demons. I’ve watched people I love struggle. And I’ve lived through the worst moment imaginable: Losing my husband Tim to a heroin overdose.
That grief could have broken me. Instead, it lit a fire in me.
I knew there were thousands of others—just like you—who wanted to help people heal but didn’t know where to start... Thousands who felt under-qualified... Thousands that didn’t have $80,000 for a college degree.
That’s why I created IMAC—The International Master Addictions Coach Certification. It’s everything I wish I had when I started 30+ years ago. Real-world coaching skills you can use immediately
Certifications that actually mean something—substance, behavioral, family, mental health A path to income (not just “experience”)
A way to make a difference without going back to school or going broke
And here’s what makes IMAC different:
You don’t just get trained. You get mentored. You get business tools. You get community. And you get to walk away with everything you need to coach clients, build a practice, and create the career you were meant for. This isn’t a theory-heavy course designed by someone who’s never worked with real people. This is built by someone who’s done the work. Who’s lived it. And who’s trained over 60,000 coaches in 40+ countries to do the same.
If you’ve ever thought: "I just want to help people… but I don’t know where to start…"
Let this be your answer. Because you’re not just meant to survive your past. You’re meant to lead with it. Let’s do this—together.
— Dr. Cali Estes
Founder, The Addictions Academy
This Isn’t About Becoming Just A “Coach.”
It’s About Becoming the Person Who Gets Paid to Change Lives.
If you think “addiction coaching” means volunteering for free… giving advice on Zoom… or helping people out of the goodness of your heart with no plan to make a living… Things have changed.
The Old ‘Traditional’ Way
Volunteer your time
Get certified with no plan
Go back to school and go into debt
Burn out in the system
Keep your story in the dark
The New Better Way (IMAC)
Get certified in 7+ areas
Learn how to build a business around your purpose
Coach clients in behavioral and substance issues
Get paid for the impact you make
Use your lived experience as your superpower
Here’s What We’ll Help You Do:
Pick your niche: substance, behavioral, family, or mental health coaching
Complete your first self-paced certification in just 7–10 hours
Pass the included exam and become board-certified
Start seeing real clients—yes, even while finishing the full IMAC pathway
Join live coaching calls and get feedback from master-level instructors
Use our templates, forms, and contracts to run your practice like a pro
Launch a referral-based practice or join a team as a recovery coach
Pick your niche: substance, behavioral, family, or mental health coaching
Complete your first self-paced certification in just 7–10 hours
Pass the included exam and become board-certified
Start seeing real clients—yes, even while finishing the full IMAC pathway
Join live coaching calls and get feedback from master-level instructors
Use our templates, forms, and contracts to run your practice like a pro
Launch a referral-based practice or join a team as a recovery coach
INTRODUCING:
The International Master Addictions Coach (IMAC)
The International Master Addictions Coach® Certification (IMAC) program is a comprehensive, advanced training designed to equip you with the expertise to address a wide range of addictions—extending beyond drugs and alcohol to include behavioral and process addictions. This rigorous and in-depth program will distinguish you from the typical recovery coach, enabling you to build or expand a successful practice, achieve greater work-life balance, and provide meaningful, lasting support to clients struggling with complex addiction issues.
Here’s exactly what you’re going to get.
10 Self Paced Learning Professional Certifications:
NCLC – Certified Life Coach
Master goal setting, mindset shifts, and personal accountability.
Help clients rebuild life after addiction with a clear, purpose-driven path.
NCFRC – Certified Family Recovery Coach
Support families dealing with addiction—boundaries, enabling, codependency, and communication.
Coach the entire recovery system, not just the individual..
NCMHC – Certified Mental Health Coach
Understand anxiety, depression, trauma, and emotional dysregulation through a coaching lens.
Support sober clients who are still struggling with mental health challenges.
NCFAC – Certified Food Addictions Coach
Work with clients facing binge eating, emotional eating, and compulsive food behaviors.
Specialize in a high-demand, often overlooked niche.
NCHRC – Certified Harm Reduction Coach
Get trained in non-abstinence-based approaches (MAT, Suboxone, Vivitrol).
Work with real-world clients who don’t fit the “one-size-fits-all” recovery model.
NCDAC – Certified Digital Addictions Coach
Coach clients struggling with digital addiction—social media, porn, gaming, shopping, and more.
Help people regain control of their time, focus, and digital behaviors.
NCRC – Certified Recovery Coach I & II
Learn how to support clients through early recovery, build trust quickly, and use motivational strategies that move people from chaos to commitment.
Become the first call your clients make when they’re ready to change.
NCRC – Certified Recovery Coach I & II
Learn how to support clients through early recovery, build trust quickly, and use motivational strategies that move people from chaos to commitment.
Become the first call your clients make when they’re ready to change.
Relapse Prevention Training
Design custom relapse prevention plans and teach clients how to spot and stop triggers.
Equip clients to stay clean long after your sessions end.
Ethics Training for Coaches
Understand boundaries, scope of practice, confidentiality, and liability in the coaching field.
Build a credible, professional practice that protects both you and your clients.
But If You Sign Up Today...
You’ll Also Get These High-Value Practice-Building BONUSES
25 Weeks of Live Coach Supervision
Join weekly mentorship calls focused on the 11 Core Competencies of Professional Coaching.
Get real-time feedback and sharpen your skills with expert support.
7-Week Marketing Mastery Course
Learn how to price your services, attract clients, build referral pipelines, and grow a real business.
We don’t just certify you—we show you how to turn it into income.
Forms, Templates, and Business Toolkit
Get customizable contracts, service agreements, intake forms, and coaching frameworks.
Save time, avoid legal headaches, and run your practice like a pro from day one.
Affiliate and Train-the-Trainer Pathways
Apply to become a certified faculty member or refer students as a paid affiliate.
Create new income streams while growing your influence in the coaching field.
10 Certifications. 25 Weeks of Mentorship. 1 Proven System to Launch Your Career
Total Combined Value: $64,388 | Regular Tuition: $9,999
Today’s Enrollment Price
$4,999 or 10 Payments of $499
No degree required. No license necessary. No waiting years to start.
What Would You Do With Your Dream Case Load?
or watching even just one person, ready to change their life see you as the coach that can help...
One client who finally quits drinking… One parent who finally sees hope for their child… One conversation that shifts someone from rock bottom to real recovery. That’s what this certification sets in motion.
What would change if you did that?
...Would you finally stop wondering “Am I qualified enough?”
...Would you stop giving advice for free and start getting paid for your expertise?
...Would you finally have the confidence to turn your story into a career?
You don’t need to know it all. You just need to start.
If You’ve Made It This Far, You Already Know…
You’re not here by accident. You’re here because you’re meant to help. Because you’ve lived through things most people wouldn’t survive. Because you’re done second-guessing whether you’re “qualified.” And because you’re ready to turn your experience into something that changes lives—including your own. The IMAC Certification gives you everything you need to make that happen. Here’s what you can expect inside the program:
Learn on your schedule
No rigid timelines. No commute. Just self-paced training you can complete from anywhere,
on your time.
Get real mentorship
Join weekly supervision calls led by master-level coaches. Learn from the best. Ask questions. Get feedback.
Practice with purpose
Roleplay, real-world case studies, and feedback prepare you to coach actual clients—not just
pass a quiz.
Absorb it your way
Visual learner? Listener? Hands-on? Our curriculum includes video, guides, checklists, and more—built for every learning style.
Apply what you learn immediately
Start working with clients as soon as you pass your first certification exam. We give you the forms, scripts, and systems to do it right.
Join a global network
You’re stepping into a movement—60,000+ coaches strong. You’ll never have to figure
this out alone.
If you’re still reading, you’re not just curious. You’re ready.
Ready to lead. Ready to serve. Ready to get certified—and finally get paid to do the work you’re called to do.
10 Certifications. 25 Weeks of Mentorship. 1 Proven System to Launch Your Career
Join 60,000+ Student Success Stories & Counting...
Become part of a global network of coaches and professionals trained in over 40 countries—and get everything you need to build a purpose-driven practice, help others heal, and create a profitable business
Sierra Tucson, Arizona
“Dr. Cali Estes joins Sierra Tucson to train their entire Recovery Coach 360 Team.”
Crossroads Turning Point, Colorado
“Amazing training on Harm Reduction and relapse prevention. Cannot wait to have you back next month to teach another class.”
Rob Archuletta
Executive Director
Wynward Way, OC California
“Very pleased to have Dr. Cali come out and train our staff in AMA/APA block training.”
Veronica Waters
Vice President
Just Believe Recovery, PA & Florida
“Dr Cali Estes was a joy to have at our center. We received a lot of amazing feedback from our staff and loved the breakout sessions”
Sinead
Clinical Director
Aqua Recovery Center, Utah
“Dr. Cali has given us the ability to create a new program in Recovery Coaching. This has given us the ability to keep track of our patients while at RTC, and also when they leave. We have seen great success with this program.”
Clint Tolman
Executive Director
St. Joseph's Institute, PA
“We have learned a lot at this training, I am glad you came out and we found you for our staff. You are doing a great job.”
Guy Murray
CEO St. Joseph’s Institute
New Vista Behavioral Health, Avalon Malibu
“Excellent Admissions Call center training with Cali”
Christine Parker
Marketing Director
Ocean Hills Recovery, California
“Amazing class! We have had Cali out here a few times for training our staff.”
Chris Cannon
Managing Partner
Vanguard Accelerator
Vanguard Accelerator
Cedar Point Recovery, CA
“Thank you, Dr. Estes. The staff found your training educational and allows them the opportunity to empower themselves with clients.”
Jody M. Ressio
MA, LAADC, Clinical Director
Lakeview Health, Jacksonville, FL
“The training was comprehensive and easy to follow for some employees not as versed in the field of interventions. I would highly recommend Cali and The Addictions Academy to anyone looking to join or excel in the field of Addictions.”
Derek Gwaltney
Vice President
Gosnold on Cape Cod, MA
“Cali Got great feedback about today’s training. Much appreciated.”
Ray Tamasi
CEO
Still Not Convinced?
Here’s Our Guarantee:
We’re So Confident in the IMAC Certification, We’re Willing to Take On All the Risk…
Guaranteed Clarity
If you show up, watch the lessons, complete the coursework, and join our supervision calls—you’ll walk away knowing exactly how to build a coaching practice that makes a real difference. You’ll know how to support clients through addiction, navigate mental health struggles, and offer real help with real-world tools.
Guaranteed Skills
If you complete the certifications and participate in the live coaching supervision, you won’t just get credentials—you’ll gain the confidence to coach in any setting. You’ll know how to structure sessions, create boundaries, avoid burnout, and guide clients through relapse prevention, harm reduction, and deep recovery work.
Guaranteed Progress
We’re not promising you’ll have a full roster of clients in a week. But we can promise this: if you do the work, you’ll finish the IMAC program with more skill, more direction, and more momentum than when you started. And if you show up, complete the work, and still don’t have clients or job placement opportunities lined up—we’ll work with you one-on-one until you do.
Internationally Certified Master Addictions Coach
125 Hours of Specialized Training
WEEKLY LIVE CALLS
Expert Led
25 Weeks Of Mentorship
Move At Your Own Speed
Self Paced
With 12mo To Complete
BACK TO SCHOOL SPECIAL
$4999
Regular Pricing $19,997
We are Internationally accredited by the following organizations.
Our IMAC Certification will teach you how to transform your passion for helping others into a purposeful profession where you can make the biggest impact on your clients and earn from anywhere in the world!
- ENROLL NOW -
No application or pre-requisites needed for our certifications. Start your journey with us today!
International Master Addictions Coach
No application or pre-requisites needed for our certifications. Start your journey with us today!
$4999
Next Live Group Coaching Call Starts Tuesday, September 23rd. Self Study Videos Available Immediately Upon Registration
This Program Earns You An Internationally Recognized and Accredited Certification As A Master Addictions Coach
25 Weeks
OF LIVE GROUP CALLS
125 Hours
OF SPECIALIZED TRAINING
Self Paced
12 MONTHS ACCESS
No Exam Fees
INCLUDED WITH PRICE
We are Internationally accredited by the following organizations.
Frequently Asked Questions
Still wondering if IMAC is right for you? Let’s clear that up.
Do I need a degree or license to get certified?
Nope. You don't need a counseling degree, social work license, or clinical background to become a certified coach through IMAC. This is coaching, not therapy-and you'll learn exactly how to support clients while staying within your scope of practice.
What if I don’t know how to get clients?
That's exactly why we include the 7-Week Marketing Mastery Course and give you all the business tools (contracts, forms, pricing templates, etc.). Plus, if you complete the program and still don't have clients or job opportunities-we'll work with you one-on-one until you do.
How long does it take to get certified?
You can complete your first certification in as little as 7-10 hours. Most students complete all 10 certifications over the course of 30-90 days, depending on pace. You'll also have 25 weeks of live coaching supervision to deepen your skills.
What if I’ve never coached anyone before?
Perfect. We’ll train you from the ground up. The IMAC program is designed to take you from zero to certified, confident, and client-ready—even if you’ve never coached a day in your life.
What is a Master Addiction Coach?
A Master Addictions Coach is the highest level of credential offered by The Addictions Academy. It represents someone who has completed multiple advanced certifications in the addiction and mental health coaching space, demonstrating expertise across a wide range of specialties.
Instead of being limited to one niche (like Recovery Coaching, Family Coaching, or Intervention), a Master Addictions Coach is trained in multiple modalities, has logged significant hours of education and practice, and can work with individuals, families, and organizations at a leadership level.
Real Students With Real Results...
The Addictions Academy Has Trained Over 60,000+ Students Across The Globe
The World’s Premier Training Institute for Mental Health & Addiction Professional Development.
2046 Treasure Coast Pkwy Unit A, #207 Vero Beach FL 32960
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