Wooded Glen Recovery Center, IL
“I think the training went great. You provided a lot of good information that we need.”
Julia Mackey
Director of Admissions
Admissions Call Center Training
turn every phone call into a professional, compassionate, and compliant conversation
Fully accredited. Globally recognized. Built for the next generation of Addiction & Mental Health Professionals.
What Is The Admissions Call Center Training?
The Admissions Call Center Training at The Addictions Academy was created to fix one of the biggest problems in the addiction treatment industry — untrained admissions teams losing clients before they ever walk through the door. Your call center is the heartbeat of your facility. It’s where potential clients and families make their first impression, and that single interaction determines whether they choose you or hang up in fear, frustration, or confusion.
Built and led by Dr. Cali Estes, the program blends clinical fluency (CBT, DBT, trauma-informed care) with proven sales psychology (Motivational Interviewing, NLP, value framing, price anchoring) so your team can handle objections, discuss insurance or self-pay with credibility, and position your program as a premium, outcomes-driven solution. You’re not “selling beds”—you’re communicating hope, clinical fit, and a clear plan of care.
Across four sessions, your team masters the first 60 seconds of every call, structured intake and pre-qualification, top-down pricing and urgency, and real-time objection handling. We drill product mastery so reps know exactly what you deliver—and never overpromise. Live roleplays, scripts, and call-mapping give staff a repeatable framework for any buyer type (sharks, tunas, dolphins), while integrity guardrails keep medical questions with clinicians and your claims audit-proof. The result is higher conversions, fewer no-shows, and census growth without increasing ad spend.
Key Topics & Teachings Include:
Selling Recovery with Confidence
Master the psychology of objections and value framing
Adapt your pitch for families, clients, or professionals
Close confidently without sounding pushy or salesy
Prequalifying and Profiling Clients
Quickly identify who’s a good fit and who isn’t
Use structured intake questions that build trust
Position your program as exclusive and in-demand
Clinical Communication That Converts
Speak the language of therapy—CBT, DBT, trauma care
Bridge clinical accuracy with emotional empathy
Gain credibility by knowing exactly what you deliver
Handling Price and Insurance Conversations
Reframe cost as investment and value
Present self-pay and insurance options ethically
Use top-down pricing and scarcity to create urgency
Objection Mastery and Roleplay Training
Practice real-world call scenarios and rebuttals
Learn pivot language for tricky medical or money questions
Turn “I’ll call you Monday” into same-day deposits
Building Ethical, Scalable Admissions Systems
Script every call for consistency and compliance
Train staff to follow up with precision and empathy
Increase census without increasing ad spend
Here’s Exactly What You’ll Get When You Enroll
Admissions Call Center Training - Counts Towards 11 CEU/CME/CE/Hrs For Each Member Of Your Staff
LIVE VIRTUAL CLASSROOM FOR UNLIMITED STUDENTS
5 CEU/CME/CE/Hrs
A fully interactive online classroom experience where your entire team can join from anywhere. The training is delivered live via webinar by Dr. Cali Estes (or TAA faculty), allowing unlimited staff participation. Sessions are engaging, story-driven, and packed with practical strategies you can apply the same day.
Session One:
Selling Recovery, Closing Clients, and Overcoming Price Resistance
Learn how to turn every inquiry into a committed client by mastering the psychology behind objections, value framing, and clinical confidence. Discover how to pitch to families, professionals, or clients with empathy—not pressure—and handle “I’ll think about it” calls like a pro.
Session Two:
Creating Urgency, Prequalifying Clients, and Pitching with Precision
Get the full call flow blueprint—from the first hello to securing payment. You’ll learn how to qualify leads, frame your program as exclusive, create emotional urgency, and close ethically without sounding desperate.
Session Three:
Product Mastery, Personality Disorders, and Selling with Integrity
Knowing your product inside and out—modalities, credentials, and compliance. You’ll learn how to sell only what you can deliver, communicate clinical depth, and navigate complex objections with authority and empathy.
Session Four:
Mock Calls, Objection Handling, and High-Ticket Positioning
Put it all into action with live roleplays, objection drills, and competitor analysis. You’ll refine your tone, build credibility, and practice real calls that prepare your team to close confidently while protecting your reputation and ethics.
Admissions Call Center Training Manual
The Call Center Training manual aims to equip call center agents in the addiction treatment field with the necessary skills and knowledge to effectively screen clients, close deals, manage difficult client interactions, and understand the various aspects of addiction, treatment models, and ethical considerations. Ultimately, its purpose is to improve conversion rates, client retention, and the overall quality of service provided by call centers in this sensitive industry.
4 Weeks Of Online Staff Training Follow-Up To Ensure Implementation Of Techniques
Nearly a month of structured follow-up designed to make sure your staff actually implements what they’ve learned. Includes weekly online check-ins, coaching, and accountability support so new techniques become part of daily practice—not just a one-time training.
Ethics Course
6 CEU/CME/CE/Hrs
Gain a deep understanding of ethical responsibilities, including confidentiality, professional standards, report writing, case management, and legal compliance across state lines. Through practical scenarios, action planning, and guidance on boundaries, trust-building, and communication, participants learn to navigate complex ethical situations confidently.
End-of-Program Examination
Every staff member gets to take the exam and receives a certificate of completion and 11 CEU/CME/CE/Hrs upon passing—so you’re not just training as a group, you’re verifying that each individual has learned, retained, and can apply the material.
6 Months of On-Demand Access
Enjoy 6 months of on-demand access to the recordings of the training, allowing you to revisit lessons anytime, review key strategies, and reinforce skills whenever needed.
Plus Get These Practice-Building Bonuses
Bonus: 3 Months Free Online Directory Listing Site
Be found by clients actively searching for addiction and mental health coaches.
Bonus: Private Graduate & Networking Communities
Tap into a global network of certified professionals, mentors, and peers.
Bonus: Lifetime Discounts on All Future TAA Programming
Keep leveling up your credentials and skills—while paying a fraction of the cost.
Upgrade & We'll Come LIVE To YOUR LOCATION
Call Us At 1-800-706-0318 ext 2 For In Person Packages & Pricing
Onsite Group Training Option
Bring Dr. Cali Estes (or faculty) straight to your doorstep for an electrifying, hands-on experience. Imagine your entire team learning together, live and in person—feeding off the energy, practicing techniques in real time, and getting immediate feedback. It’s immersive, powerful, and unforgettable. Plus, you still get all the same follow-up, certificates, and bonus perks to lock in the transformation long after training day.
Join 60,000+ Student Success Stories & Counting...
Become part of a global network of coaches and professionals trained in over 40 countries—and get everything you need to build a purpose-driven practice, help others heal, and create a profitable business
Sierra Tucson, Arizona
“Dr. Cali Estes joins Sierra Tucson to train their entire Recovery Coach 360 Team.”
Crossroads Turning Point, Colorado
“Amazing training on Harm Reduction and relapse prevention. Cannot wait to have you back next month to teach another class.”
Rob Archuletta
Executive Director
Wynward Way, OC California
“Very pleased to have Dr. Cali come out and train our staff in AMA/APA block training.”
Veronica Waters
Vice President
Just Believe Recovery, PA & Florida
“Dr Cali Estes was a joy to have at our center. We received a lot of amazing feedback from our staff and loved the breakout sessions”
Sinead
Clinical Director
Aqua Recovery Center, Utah
“Dr. Cali has given us the ability to create a new program in Recovery Coaching. This has given us the ability to keep track of our patients while at RTC, and also when they leave. We have seen great success with this program.”
Clint Tolman
Executive Director
St. Joseph's Institute, PA
“We have learned a lot at this training, I am glad you came out and we found you for our staff. You are doing a great job.”
Guy Murray
CEO St. Joseph’s Institute
New Vista Behavioral Health, Avalon Malibu
“Excellent Admissions Call center training with Cali”
Christine Parker
Marketing Director
Ocean Hills Recovery, California
“Amazing class! We have had Cali out here a few times for training our staff.”
Chris Cannon
Managing Partner
Vanguard Accelerator
Vanguard Accelerator
Cedar Point Recovery, CA
“Thank you, Dr. Estes. The staff found your training educational and allows them the opportunity to empower themselves with clients.”
Jody M. Ressio
MA, LAADC, Clinical Director
Lakeview Health, Jacksonville, FL
“The training was comprehensive and easy to follow for some employees not as versed in the field of interventions. I would highly recommend Cali and The Addictions Academy to anyone looking to join or excel in the field of Addictions.”
Derek Gwaltney
Vice President
Gosnold on Cape Cod, MA
“Cali Got great feedback about today’s training. Much appreciated.”
Ray Tamasi
CEO
Admissions Call Center Training
$3500.00
Quantity
Choose from 2 separate learning tracks:
The Virtual Classroom Training is a live, interactive webinar that lets unlimited staff attend from anywhere. It’s cost-effective, flexible, and includes all the follow-up, certificate of completion, and bonus perks to keep your team sharp and connected. The On-Site Group Training brings Dr. Cali Estes (or faculty) directly to your facility for a hands-on, in-person experience. Your team trains together in real time with live interaction, energy, and practice—while still getting the same follow-up, certificate of completion, and bonuses. Call us for packages & pricing.
Meet Your Instructor:
Dr. Cali Estes
Founder & CEO
Dr. Cali Estes is a world leader in addiction recovery, mental health, and performance coaching—known globally as “The Female Dr. Drew” and “The Battery Recharger.” With over 25 years of experience, she’s helped CEOs, celebrities, athletes, and high-achievers break free from burnout, addiction, and trauma using her no-nonsense, science-backed, results-driven approach.
As founder of The Addictions Academy and Sober On Demand®, Dr. Cali has trained more than 60,000 professionals across 40 countries and created concierge recovery programs trusted by leaders who need change fast. A 6x #1 best-selling author, international speaker, and host of the UnPause Your Life podcast, her work has been featured by CNN, Forbes, People, and FOX.
When you learn from Dr. Cali, you’re learning from someone who has walked through the fire, mastered the tools, and built programs that actually work. She won’t just give you knowledge—she’ll show you how to create transformation that lasts.
The World’s Premier Training Institute for Mental Health & Addiction Professional Development.
2046 Treasure Coast Pkwy Unit A, #207 Vero Beach FL 32960
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