Wooded Glen Recovery Center, IL
“I think the training went great. You provided a lot of good information that we need.”
Julia Mackey
Director of Admissions
Certified Business Outreach Developer Training
Become the Ethical, Results-Driven Marketer Every Treatment Center Needs
Fully accredited. Globally recognized. Built for the next generation of Addiction & Mental Health Professionals.
What Is The Certified Business Outreach Developer Training?
When you work in addiction treatment, you’ve seen it: “Marketers” hopping from job to job, chasing connections instead of conversions—doing whatever it takes to “put heads in beds.” The average outreach developer lasts only six months because most never learn how to market ethically, fill their pipeline, and close professionally. That’s where this training changes everything.
At The Addictions Academy, we’ve built a Certified Business Outreach Developer Training that turns disconnected “referral chasers” into skilled, accredited professionals who understand sales psychology, branding, digital strategy, and ethical marketing compliance.
We teach your team to fill the pipeline without crossing the line—and to do it in a way that strengthens your brand, builds trust, and converts prospects into lasting relationships.
Whether you attend online or on-site, this program equips your staff with the systems, scripts, and structure to ethically generate and close leads while staying fully compliant with industry standards.
Key Topics & Teachings Include:
Building a complete marketing plan
Clarify your niche, audience, and goals so you’re not just “winging it”—you’re executing with precision.
Master digital and social media strategy
Use LinkedIn, Facebook, email, and automation to build authority and create an endless referral stream.
Learn Guerrilla and Relationship Marketing
Leverage untapped community resources, PR, and in-person networking to expand reach fast.
Develop your referral funnel
Keep your pipeline fed with professional connections—without ever engaging in patient brokering.
the Art of the Close
From Motivational Interviewing to soft-sell closing, learn how to convert leads ethically and confidently.
Legal and Ethical Boundaries
Understand what’s acceptable under HIPAA and anti-kickback laws—and what can cost you your license.
Here’s Exactly What You’ll Get When You Enroll
Business Outreach Development Training - 11 CEU/CME/CE/Hrs For Each Member Of Your Staff
LIVE VIRTUAL CLASSROOM FOR UNLIMITED STUDENTS
5 CEU/CME/CE/Hrs
A fully interactive online classroom experience where you and your entire team can join from anywhere. The training is delivered live via webinar by Dr. Cali Estes (or TAA faculty), allowing unlimited staff participation. Each session in this 5-hour program is jam-packed with real-world marketing psychology, hands-on outreach systems, and ethical sales frameworks designed specifically for addiction and mental health professionals. You’ll go beyond theory and dive into the exact strategies treatment centers use to build trust, fill pipelines, and convert relationships into results—without ever crossing ethical lines or relying on outdated “brokering” tactics. From digital branding to referral funnels, every session gives you actionable tools, proven scripts, and ready-to-use templates so you can walk away fully equipped to represent your organization with confidence and integrity.
7 Hour Marketing Mastery Video Training
This comprehensive manual on AMA (Against Medical Advice) Reduction Training is an invaluable resource for anyone seeking to enhance their skills in addiction treatment. It delves into the multifaceted reasons clients leave treatment prematurely, from impulsivity and withdrawal discomfort to relationship issues and perceived lack of program alignment. By equipping students with a deep understanding of AMA and a wide array of tools to address it, this manual directly contributes to improved client retention, reduced readmission rates, and ultimately, more successful long-term recovery outcomes. It's an indispensable guide for any professional committed to providing the highest quality of care in the addiction field.
Session One:
Build Your Brand, Niche, and First Offer
We lay the foundation: who you are, who you serve, and what you sell. You’ll carve a clear niche, align your story with a market that pays, and package a signature offer with confident pricing. Outcome: clarity on brand, avatar, services, and rates you can publish today.
Session Two:
Perfect Client, Pricing Confidence, and Social Authority
You’ll refine your “perfect client,” pressure-test pricing, and learn exactly how to show up online so that strangers start trusting you. With James’s social playbook, you’ll switch from “posting and hoping” to content that pulls DM inquiries. Outcome: a living client profile, a working price ladder, and a simple weekly content rhythm.
Session Three:
Structure, Name, Brand, and Website That Converts
We pick a business structure, choose a search-friendly name, and build visual assets that actually sell: logo, photos, one-sheet, cards, and a homepage that matches buyer psychology. Outcome: a market-ready brand kit and URL you’re proud to send prospects.
Session Four:
Video Engine, Posting Cadence, and Starter Ads
You’ll build a repeatable video workflow from your phone, learn the soft-soft-hard posting rhythm, and see how micro-tests with tiny budgets reveal winning audiences. Outcome: a plug-and-play content system that produces daily posts and weekly leads.
Session Five:
Elevator Pitch, Email Momentum, and Visibility Plays
We sharpen a 30-second pitch that opens doors, then stack low-lift tactics that move the needle: list building, free talks, brochures, podcasts, and a media-ready one-sheet. Outcome: a punchy pitch, an email plan, and three visibility moves you can execute this week.
Session Six:
Print That Works, Directories, and Network Leverage
No-ad growth, the smart way: Google Business, niche directories, church bulletins, ER and court partnerships, LinkedIn outreach, and using your phone contacts like a referral engine. Outcome: a local-to-national visibility map and a hit list of partners to contact.
Session Seven:
Press, Publishing, and Professional Proof
We turn credibility into clients: press releases that rank, podcast placements, bestseller strategies, and vetted treatment-center relationships that send you paid referrals. Outcome: an authority stack (press, book/chapters, endorsements) and a referral pipeline plan.
Ethics Course
6 CEU/CME/CE/Hrs
Gain a deep understanding of ethical responsibilities, including confidentiality, professional standards, report writing, case management, and legal compliance across state lines. Through practical scenarios, action planning, and guidance on boundaries, trust-building, and communication, participants learn to navigate complex ethical situations confidently.
Forms and Contracts Guide
You can’t run a professional practice without the right paperwork—and this guide gives you everything you need to do it right. Created by Dr. Cali Estes, the Forms & Contracts Guide is a ready-to-use, professional-grade resource built for addiction, recovery, and mental-health professionals. Inside, you’ll find customizable templates for every key document your practice requires—confidentiality agreements, informed consent, coaching contracts, duty-to-warn policies, payment authorizations, drug-testing protocols, intervention agreements, and more. Each form is designed to keep you legal, ethical, and protected while upholding the highest standards of care and compliance.
6 Months of On-Demand Access
Enjoy 6 months of on-demand access to the recordings of your live training, marketing mastery series, and ethics course which allows you to revisit lessons anytime, review key strategies, and reinforce skills whenever needed. Designed to protect both provider and client while maintaining compliance with ethical and legal standards, these documents are ideal for coaches, case managers, and clinicians looking to operate with clarity, professionalism, and confidence from day one.
Plus Get These Practice-Building Bonuses
Bonus: 3 Months Free Online Directory Listing Site
Be found by clients actively searching for addiction and mental health coaches.
Bonus: Private Graduate & Networking Communities
Tap into a global network of certified professionals, mentors, and peers.
Bonus: Lifetime Discounts on All Future TAA Programming
Keep leveling up your credentials and skills—while paying a fraction of the cost.
Upgrade AND We'll Come LIVE To YOUR LOCATION
Call Us At 1-800-706-0318 ext 2 For In Person Packages & Pricing
Onsite Group Training Option
Bring Dr. Cali Estes (or faculty) straight to your doorstep for an electrifying, hands-on experience. Imagine your entire team learning together, live and in person—feeding off the energy, practicing techniques in real time, and getting immediate feedback. It’s immersive, powerful, and unforgettable. Plus, you still get all the same follow-up, certificates, and bonus perks to lock in the transformation long after training day.
Join 60,000+ Student Success Stories & Counting...
Become part of a global network of coaches and professionals trained in over 40 countries—and get everything you need to build a purpose-driven practice, help others heal, and create a profitable business
Sierra Tucson, Arizona
“Dr. Cali Estes joins Sierra Tucson to train their entire Recovery Coach 360 Team.”
Crossroads Turning Point, Colorado
“Amazing training on Harm Reduction and relapse prevention. Cannot wait to have you back next month to teach another class.”
Rob Archuletta
Executive Director
Wynward Way, OC California
“Very pleased to have Dr. Cali come out and train our staff in AMA/APA block training.”
Veronica Waters
Vice President
Just Believe Recovery, PA & Florida
“Dr Cali Estes was a joy to have at our center. We received a lot of amazing feedback from our staff and loved the breakout sessions”
Sinead
Clinical Director
Aqua Recovery Center, Utah
“Dr. Cali has given us the ability to create a new program in Recovery Coaching. This has given us the ability to keep track of our patients while at RTC, and also when they leave. We have seen great success with this program.”
Clint Tolman
Executive Director
St. Joseph's Institute, PA
“We have learned a lot at this training, I am glad you came out and we found you for our staff. You are doing a great job.”
Guy Murray
CEO St. Joseph’s Institute
New Vista Behavioral Health, Avalon Malibu
“Excellent Admissions Call center training with Cali”
Christine Parker
Marketing Director
Ocean Hills Recovery, California
“Amazing class! We have had Cali out here a few times for training our staff.”
Chris Cannon
Managing Partner
Vanguard Accelerator
Vanguard Accelerator
Cedar Point Recovery, CA
“Thank you, Dr. Estes. The staff found your training educational and allows them the opportunity to empower themselves with clients.”
Jody M. Ressio
MA, LAADC, Clinical Director
Lakeview Health, Jacksonville, FL
“The training was comprehensive and easy to follow for some employees not as versed in the field of interventions. I would highly recommend Cali and The Addictions Academy to anyone looking to join or excel in the field of Addictions.”
Derek Gwaltney
Vice President
Gosnold on Cape Cod, MA
“Cali Got great feedback about today’s training. Much appreciated.”
Ray Tamasi
CEO
Business Outreach Development Training
$6500.00
Quantity
Choose from 2 separate learning tracks:
The Virtual Classroom Training is a live, interactive webinar that lets unlimited staff attend from anywhere. It’s cost-effective, flexible, and includes all the follow-up, certificate of completion, and bonus perks to keep your team sharp and connected. The On-Site Group Training brings Dr. Cali Estes (or faculty) directly to your facility for a hands-on, in-person experience. Your team trains together in real time with live interaction, energy, and practice—while still getting the same follow-up, certificate of completion, and bonuses. Call us for packages & pricing.
Meet Your Instructor:
Dr. Cali Estes
Founder & CEO
Dr. Cali Estes is a world leader in addiction recovery, mental health, and performance coaching—known globally as “The Female Dr. Drew” and “The Battery Recharger.” With over 25 years of experience, she’s helped CEOs, celebrities, athletes, and high-achievers break free from burnout, addiction, and trauma using her no-nonsense, science-backed, results-driven approach.
As founder of The Addictions Academy and Sober On Demand®, Dr. Cali has trained more than 60,000 professionals across 40 countries and created concierge recovery programs trusted by leaders who need change fast. A 6x #1 best-selling author, international speaker, and host of the UnPause Your Life podcast, her work has been featured by CNN, Forbes, People, and FOX.
When you learn from Dr. Cali, you’re learning from someone who has walked through the fire, mastered the tools, and built programs that actually work. She won’t just give you knowledge—she’ll show you how to create transformation that lasts.
The World’s Premier Training Institute for Mental Health & Addiction Professional Development.
2046 Treasure Coast Pkwy Unit A, #207 Vero Beach FL 32960
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