Wooded Glen Recovery Center, IL
“I think the training went great. You provided a lot of good information that we need.”
Julia Mackey
Director of Admissions
Marketing and Business Mentorship
ARE YOU READY FOR THE SECRET TO CREATING A SUCCESSFUL BRAND, FILLING YOUR APPOINTMENT BOOK WITH CLIENTS, AND MAKING 6 FIGURES?
Fully accredited. Globally recognized. Built for the next generation of Addiction & Mental Health Professionals.
Ready to Build a Brand That Books Clients and Hits 6+ Figures?
If you’re a life coach, recovery coach, interventionist, therapist, counselor, fitness pro, yoga teacher, personal trainer, business coach, or any service provider who’s amazing at your craft but struggling to get clients—this is for you. You already know how to serve people. Now it’s time to learn how to market yourself, build a business, and get paid what you’re worth.
At The Addictions Academy, we offer two ways to achieve that:
A 7-hour self-study marketing class you can dive into today.
And a private, one-on-one mentorship with Dr. Cali Estes—a full deep dive into your brand and business.
Imagine…
Your brand positioned as the authority.
Your calendar booked with clients who pay your worth.
Your income scaling into the 6–7 figure range.
That’s not a dream. That’s what happens when you stop winging it and invest in learning business and marketing systems.
Dr. Cali Estes—known by the media as “The Female Dr. Drew”—has built a 7-figure coaching and counseling empire from the ground up. She’s been named one of Thrive Global’s “99 Limit-Breaking Female Founders” and featured everywhere from CNN and Forbes to People Magazine and The Washington Post. Now she’s handing you the exact strategies she used to grow her business, brand herself as an authority, and create multiple streams of income.
Simply put: she’s mastered the art of turning expertise into a profitable brand—and now she’s giving you the blueprint.
Key Topics & Teachings Include:
Brand & Niche Positioning
Define who you are, who you serve, why it matters
Craft a clear, paid-for transformation (not vague “help”)
Package a signature offer that fits your avatar
Pricing & Services That Sell
Build a price ladder (intro → core → premium)
Set confident rates and when to discount/raise
Structure 1:1, group, and travel offers
Authority & Assets
Create a media-ready one-sheet, bio, and resume
Build a simple, conversion-focused website
Use logos/photos that match buyer psychology
Content & Social Rhythm
Follow the soft–soft–hard posting cadence
Document, don’t overproduce (phone-first video)
Turn lives into weeks of micro-content
Visibility & Lead Gen
Google Business + directories for quick local wins
Free talks, podcasts, and guest blogs that convert
Email list basics: capture, cadence, and calls-to-action
Credibility & Referrals
Press releases for “As Seen On” authority
Book/chapter strategy for instant expert status
Build referral loops with ERs, courts, and centers
Core Learning Objectives
By the end of the course, students will be able to:
Know exactly how to introduce yourself in a way that sparks curiosity and makes people lean in, not tune out.
Have a clear brand identity—with the right name, message, and positioning that instantly clicks with your audience.
Own a marketing system you can run every week without guessing, so leads and clients flow consistently.
Be seen as a credible authority, with professional assets, proof, and visibility that separate you from the amateurs.
Have multiple ways to attract clients—online, offline, locally, and nationally—so you’re never dependent on one source.
Walk away with a repeatable blueprint for scaling from a few clients to a sustainable, six-figure practice.
Here's Everything You Get When You Enroll Today:
Our Self Study 7 Hour Marketing class OR Private One on One Business Mentorship at The Addictions Academy is here!
Marketing Mastery Video Training
Each course is designed to meet the global standards, with clear objectives, real-world application, and evidence-based frameworks. You’ll study:
Session One:
Build Your Brand, Niche, and First Offer
We lay the foundation: who you are, who you serve, and what you sell. You’ll carve a clear niche, align your story with a market that pays, and package a signature offer with confident pricing. Outcome: clarity on brand, avatar, services, and rates you can publish today.
Session Two:
Perfect Client, Pricing Confidence, and Social Authority
You’ll refine your “perfect client,” pressure-test pricing, and learn exactly how to show up online so that strangers start trusting you. With James’s social playbook, you’ll switch from “posting and hoping” to content that pulls DM inquiries. Outcome: a living client profile, a working price ladder, and a simple weekly content rhythm.
Session Three:
Structure, Name, Brand, and Website That Converts
We pick a business structure, choose a search-friendly name, and build visual assets that actually sell: logo, photos, one-sheet, cards, and a homepage that matches buyer psychology. Outcome: a market-ready brand kit and URL you’re proud to send prospects.
Session Four:
Video Engine, Posting Cadence, and Starter Ads
You’ll build a repeatable video workflow from your phone, learn the soft-soft-hard posting rhythm, and see how micro-tests with tiny budgets reveal winning audiences. Outcome: a plug-and-play content system that produces daily posts and weekly leads.
Session Five:
Elevator Pitch, Email Momentum, and Visibility Plays
We sharpen a 30-second pitch that opens doors, then stack low-lift tactics that move the needle: list building, free talks, brochures, podcasts, and a media-ready one-sheet. Outcome: a punchy pitch, an email plan, and three visibility moves you can execute this week.
Session Six:
Print That Works, Directories, and Network Leverage
No-ad growth, the smart way: Google Business, niche directories, church bulletins, ER and court partnerships, LinkedIn outreach, and using your phone contacts like a referral engine. Outcome: a local-to-national visibility map and a hit list of partners to contact.
Session Seven:
Press, Publishing, and Professional Proof
We turn credibility into clients: press releases that rank, podcast placements, bestseller strategies, and vetted treatment-center relationships that send you paid referrals. Outcome: an authority stack (press, book/chapters, endorsements) and a referral pipeline plan.
6 Months of On-Demand Access
Enjoy 6 months of on-demand access to the full training, allowing you to learn at your own pace. Revisit lessons anytime, review key strategies, and reinforce your coaching skills whenever it fits your schedule.
But You'll Also Get These Practice-Building Bonuses:
Bonus: #1 Best-Selling Workbook For Coaching Clients
Ready-to-use exercises and proven tools that make working with clients—or supporting loved ones in recovery—simpler, more structured, and more effective. It takes the guesswork out of what to do next and helps create real change instead of spinning in circles.
Bonus: 3 Months Free Online Directory Listing Site
Be found by clients searching for addiction and mental health professionals
Bonus: Lifetime Discounts on All Future Certifications
Keep leveling up your credentials and skills—while paying a fraction of the cost.
Bonus: Private Graduate & Networking Communities
Tap into a global network of certified professionals, mentors, and peers.
Total Value: $9997+
Get It Today For Only: $1999
Or contacts us directly for private coaching & mentorship opportunities
Join 60,000+ Student Success Stories & Counting...
Become part of a global network of coaches and professionals trained in over 40 countries—and get everything you need to build a purpose-driven practice, help others heal, and create a profitable business
Sierra Tucson, Arizona
“Dr. Cali Estes joins Sierra Tucson to train their entire Recovery Coach 360 Team.”
Crossroads Turning Point, Colorado
“Amazing training on Harm Reduction and relapse prevention. Cannot wait to have you back next month to teach another class.”
Rob Archuletta
Executive Director
Wynward Way, OC California
“Very pleased to have Dr. Cali come out and train our staff in AMA/APA block training.”
Veronica Waters
Vice President
Just Believe Recovery, PA & Florida
“Dr Cali Estes was a joy to have at our center. We received a lot of amazing feedback from our staff and loved the breakout sessions”
Sinead
Clinical Director
Aqua Recovery Center, Utah
“Dr. Cali has given us the ability to create a new program in Recovery Coaching. This has given us the ability to keep track of our patients while at RTC, and also when they leave. We have seen great success with this program.”
Clint Tolman
Executive Director
St. Joseph's Institute, PA
“We have learned a lot at this training, I am glad you came out and we found you for our staff. You are doing a great job.”
Guy Murray
CEO St. Joseph’s Institute
New Vista Behavioral Health, Avalon Malibu
“Excellent Admissions Call center training with Cali”
Christine Parker
Marketing Director
Ocean Hills Recovery, California
“Amazing class! We have had Cali out here a few times for training our staff.”
Chris Cannon
Managing Partner
Vanguard Accelerator
Vanguard Accelerator
Cedar Point Recovery, CA
“Thank you, Dr. Estes. The staff found your training educational and allows them the opportunity to empower themselves with clients.”
Jody M. Ressio
MA, LAADC, Clinical Director
Lakeview Health, Jacksonville, FL
“The training was comprehensive and easy to follow for some employees not as versed in the field of interventions. I would highly recommend Cali and The Addictions Academy to anyone looking to join or excel in the field of Addictions.”
Derek Gwaltney
Vice President
Gosnold on Cape Cod, MA
“Cali Got great feedback about today’s training. Much appreciated.”
Ray Tamasi
CEO
Marketing Mastery
$1999.00
Quantity
Have you taken a class as a coach and now wonder HOW DO I GET Clients? All of our students ask the same question! How to I find qualified clients, how do I pay the rent as a coach and quit my regular job? What are the tricks to this? We will show you!
Meet Your Instructor:
Dr. Cali Estes
Founder & CEO
Dr. Cali Estes is a world leader in addiction recovery, mental health, and performance coaching—known globally as “The Female Dr. Drew” and “The Battery Recharger.” With over 25 years of experience, she’s helped CEOs, celebrities, athletes, and high-achievers break free from burnout, addiction, and trauma using her no-nonsense, science-backed, results-driven approach.
As founder of The Addictions Academy and Sober On Demand®, Dr. Cali has trained more than 60,000 professionals across 40 countries and created concierge recovery programs trusted by leaders who need change fast. A 6x #1 best-selling author, international speaker, and host of the UnPause Your Life podcast, her work has been featured by CNN, Forbes, People, and FOX.
When you learn from Dr. Cali, you’re learning from someone who has walked through the fire, mastered the tools, and built programs that actually work. She won’t just give you knowledge—she’ll show you how to create transformation that lasts.
The World’s Premier Training Institute for Mental Health & Addiction Professional Development.
2046 Treasure Coast Pkwy Unit A, #207 Vero Beach FL 32960
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